Services of Digital Marketers

Enlisting the services of digital marketers is essential for the success of your business. There are plenty of services you can avail of from these digital marketers. Today you will learn about three necessary services that you must get from a digital marketer to be successful.


Everything starts with a good strategy, but many businesses use social media without a plan, which produces zero gains. There are many social media platforms on the market, and all of them serve a particular purpose.

Twitter is mainly used to deliver news of new offerings or sales immediately because the platform only allows short but sweet text content.  

Instagram and Pinterest are image-based platforms that allow you to showcase your goods and services through beautiful pictures.

Youtube and Vimeo are your video-sharing platforms where you can market your goods and services in video format.

Yelp is a location-based platform that helps you get discovered by your local community while letting you gather customer reviews.

Facebook is a platform that allows you to do a bit of everything. You can post videos, pictures, and text while also building a community. 

Your digital agency must be able to choose a social media platform/s that will aid your business goals. They must then create a marketing strategy based on their chosen platform/s. A good agency will take time to research your audience and what they are searching for online. Your digital agency must present a detailed plan with an editorial calendar and milestones.

Your content provides you with internet currency to engage your audience. Reaching new markets, enticing both old and new customers, and providing value can all be done when you post the right content.
Read on to learn the different types of content.


This type of content builds awareness for your brand and will establish your authority in your field by helping your audience solve their problems. It uses informal language, which helps humanize your establishment to help you connect with your potential customers. Using the right keywords also helps your establishment rank higher in your potential customer’s search results.

Landing Page

These are the destinations your potential customers are sent to when they click on the links on your site, social media posts, CTA, and the search engine results. They are designed to increase your conversions by turning visitors into leads by helping you get visitor contact information.

Call To Action
The call to action or CTA is a phrase designed to get your visitors to take immediate action, usually in getting them to purchase items or avail of services. You can also include calls to action in different content for marketing, such as blogs and newsletters.
Some common phrases for calls to action include:
1. Book now
2. Contact us
3. Join today
4. Apply today
5. Learn more
6. Order now
7. Register today

CTAs are often links that will bring your visitors to a page where they can make a purchase or avail of your services.

Whatever CTA you choose, make sure that your intent is clear to your audience so they know what they are clicking. No one wants to be deceived, so make sure that your CTA takes your audience to where they want to go.

A great way to build up your credibility is by getting success stories from your potential patient’s peers, which makes this content invaluable. You can also use these testimonials to find out what your business does right and what parts need improvement. It’s best to include testimonials on the different pages of your site to make sure they are seen.

Link Building
Link Building is the process of getting different websites to link to pages from your own site. Your site needs link building for referral traffic and to increase your authority. Getting backlinks to your site is necessary because the more backlinks you have, the higher the Google algorithms will rank you in the search results. A higher ranking in the search results improves your chances of being found by your customers.

Here are a few tips to get started in Link building:

Reach out

Reach out to people you know who have websites relevant to your business and ask them for in-content links to help you get started.

Build Connections

Get on online forums and start talking to the people you find in them. Give helpful advice and link your blogs to them if it will help your situation. Talking to these people can help you build relationships with those in need of your services to help you make a sale. You can also get the latest news on the industry from these forums to help you keep up.

Write A Blog

You need to earn your backlinks, and one way to do that is with great content. Great content that helps the lives of your potential patients will get linked in various channels. Ensure your content is useful, relevant, and well-structured to help you gain authority. You must continuously add new content regularly to ensure you get those backlinks. 

Get Listed in Good Directories

Find a directory that caters to your niche that is attached to trusted sites in your industry because being listed by them makes it easier to get indexed in search engines. Directories help you by letting you post a link to your site and provide useful information for your customers.

In conclusion, digital marketers offer a variety of services to promote your business. You need strategy, content, and link building to start your journey to success. Contacting Synapse will give you access to all these services and more to help your business grow.

Reach out to us today and learn how Synapse can help get you more customers!