Synapse Success Story
This company already had an existing website, but they wanted changes and gave the team some reference links for the site rebuild. The existing website’s structure is not user friendly, and the info provided is very limited. The team concluded that the site needed a change in structure.
The new site’s modern architecture made implementing the website’s content difficult. Using tabs for the content was how the old site presented its content. The new site needed to layout content based on the SEO team’s specifications. The case studies and other content were in PDF format. Programmers needed to redirect visitors to the PDF files, but they needed to make sure that the site’s speed, SEO, and visitor experience would not be compromised.
Additional content was added in the site rebuild for SEO purposes to help the site rank higher in Google. The higher rank will ensure that visitors will find the company at the top of the search results. The rebuilt site has the content laid out in a user-friendly manner to help them find what they need immediately.
The site has been organized according to categories. The categories will allow visitors to easily search for information like contact info and services.